Toonz Media Group, India’s leading animation studio, has unveiled MyToonz, a complimentary streaming channel now accessible via LG Smart TVs across the country. The FAST channel—powered by technology from streaming technology provider Amagi—marks the animation giant’s focused entry into the connected television market, with expansion plans globally over the next few years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Built on Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a curated selection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the fast-expanding FAST streaming sector.
A New Age for Free Streaming Television
The launch of MyToonz marks a notable change in how creators of content are approaching distribution in an ever more fragmented media landscape. As traditional television viewing habits continue to decline, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have become a essential option for connecting with families and children. Toonz’s choice to shift towards this model demonstrates broader industry recognition that FAST platforms offer a viable route for generating revenue from content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription friction.
Viswanath Rao, commenting for Toonz Media Group, emphasised that the channel represents the company’s deliberate approach to evolving viewing habits and the streaming technology transformation. The partnership with Amagi, a streaming technology provider relied upon by broadcasters and operators worldwide, underscores Toonz’s dedication to developing systems equipped to handle major broadcasting requirements. For LG India, the launch of MyToonz enhances its current lineup of ad-supported channels, solidifying the manufacturer’s role as a supplier of quality programmes at no charge to viewers. This joint initiative demonstrates how conventional broadcasters and device makers are collaborating more frequently to reach viewers in the FAST ecosystem.
- MyToonz builds on 25 years of animation production and expertise
- Service covers globally created properties and India-based programming
- Toonz generates more than 10,000 minutes of material annually in Thiruvananthapuram
- FAST model removes paywall restrictions whilst facilitating ad-based monetisation
Building upon Three Decades of Excellence in Animation
MyToonz’s debut is underpinned by Toonz Media Group’s strong reputation in animation production, covering over two decades of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s extensive output—more than 10,000 minutes of exclusive material per year—positions it as one of India’s most significant animation powerhouses. This robust infrastructure and creative pedigree afford MyToonz with a considerable market advantage, guaranteeing the channel opens with a carefully selected collection of material rather than relying on sparse or generic programming options.
The scope of Toonz’s programming catalogue allows MyToonz to serve broad audience preferences and age groups within the children’s entertainment segment. Rather than launching with restricted content, the channel draws on decades of accumulated intellectual property and creative capabilities. This base enables Toonz to stock MyToonz with quality content across multiple genres from day one, whilst simultaneously creating new material to keep the service fresh and engaging for viewers. The organisation’s track record to handle large-scale production operations enhances its capacity to sustain the FAST channel over the long term.
A Varied Content Collection
MyToonz’s content portfolio showcases Toonz’s dual focus on both internationally developed properties and distinctly Indian storytelling heritage. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” encompassing animation-based interpretations of classical Indian narratives alongside modern children’s programming. This diverse combination resonates with families searching for culturally relevant material whilst maintaining familiarity with globally recognised intellectual properties, presenting MyToonz as a truly inclusive platform.
Strategic Partnerships Powering Worldwide Growth
Toonz Media Group’s growth approach relies heavily on key collaborations with recognised infrastructure and distribution providers. The collaboration with Amagi, a major technology supplier for FAST channels, delivers the foundational technology necessary to scale MyToonz throughout various regions and platforms. Amagi’s platform is already deployed by media companies and streaming services in many regions worldwide, delivering established knowledge in overseeing extensive streaming infrastructure. This partnership enables Toonz to prioritise content development whilst leveraging battle-tested infrastructure designed specifically for long-term advertising-funded streaming models. The arrangement illustrates how production companies can accelerate global distribution by aligning with dedicated tech providers instead of developing custom platforms.
The relationship with LG Electronics constitutes another essential pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz gains straightforward access to millions of households without requiring consumers to add supplementary software or sign up for separate services. This integrated distribution model significantly lowers barriers to discovery and adoption. LG’s existing portfolio of free channels creates an mature platform where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and brand credibility. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with local smart TV producers and streaming platforms will become vital to reproducing this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Powering the Service
Amagi’s technology platform forms the operational backbone of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi considers essential for building sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than creating proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to channel resources toward content creation and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Revolutionising Children’s Entertainment Delivery
MyToonz represents a significant shift in how children’s content reaches audiences across India and beyond. Rather than depending exclusively on traditional linear broadcasting or subscription streaming platforms, Toonz is utilising the FAST format to broaden availability of high-quality animated content. This approach acknowledges the changing entertainment habits of modern families, where flexibility, accessibility, and cost-free entertainment have grown essential. By placing MyToonz on LG smart TVs, the company reduces obstacles that typically hinder accessing programming, allowing children and families to stumble upon engaging shows without navigating complex app ecosystems or payment barriers.
Viswanath Rao’s statement that “content creators must keep pace with them” emphasises Toonz’s recognition of fundamental market evolution. The FAST channel model enables the studio to monetise its comprehensive library through advertising whilst providing households high-quality content at no cost. This dual-revenue approach contrasts sharply from standard paid services, where gaining and keeping subscribers drive profitability. For Toonz, which generates over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model provides an efficient distribution pathway that expands viewer access whilst maintaining financial sustainability. The launch demonstrates the company’s ambition to establish itself as a leader in children’s entertainment distribution rather than just a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration provides frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise vast content libraries effectively
